Situation Analysis-Peace Memorial Hospital Essays

Situation Analysis-Peace Memorial Hospital Essays Situation Analysis-Peace Memorial Hospital Essay Situation Analysis-Peace Memorial Hospital Essay Peace Memorial Hospital is a 600-bed, independent, not-for-profit, general hospital located on the southern periphery of a major western city. It is one of six general hospitals in the city and twenty in the county. After doing much research, the Board of Directors has decided that they should open an ambulatory location in the downtown area, to be known as the Downtown Health Clinic (DHC). The clinic will have 4 major objectives: â€Å"1. To expand the hospital’s referral base, 2. To increase referrals of privately insured patients, 3. To establish a liaison with the business community by addressing employers’ specific health needs, and 4. To become self-supporting three years after opening† (Kerin and Peterson, 2007, p. 198). Market Summary â€Å"Peace Memorial Hospital is a 600-bed, independent, not-for-profit, general hospital located on the southern periphery of a major western city. It is one of six general hospitals in the city and twenty in the county. It is financially stronger than most of the metropolitan-based hospitals in the United States. It is debt-free and has the highest overall occupancy rate among the city’s six general hospitals† (Kerin and Peterson, 2007, p. 198). According to the Hospital Physician Partners (2010), â€Å"The larger you grow as a company, the greater the challenge becomes to remain local†¦ That’s something we’ve got to be able to hold on to. It’s what sets us apart from the competition† (para. 5). This is how Peace Memorial Hospital views their need for a downtown health clinic. Target Markets The target market for Peace Memorial Hospital includes: Young families Older residents. Medicare recipients Privately insured Short stay patients Market Demographics Peace Memorial Hospital is geared towards everyone with a health ailment. They expect that most of their clientele will be either â€Å"young, upwardly mobile families from the city† or â€Å"inner-city residents, who have a higher median age and higher incidence of Medicare coverage. † Within the first 11 months of operation, DHC decided to have their patients participate in helping them determine the demographics about their clientele. Exhibit 6 shows the results that they have received from these responses. Exhibit 6 Profile of Downtown Health Clinic Patients: Personal Illness/Exam Visits Only Occupation Clerical48% Professional/Technical/Managerial23% Operator19% Other10% Sex Male30% Female70% Referral Source Friend/Colleague35% Employer60% Other5% Patient Origin One block25% Two blocks28%. Three blocks22% Four blocks15% Five blocks8% More than five blocks2% Direction North of DHC10% South of DHC25% Northeast of DHC5% Southwest of DHC15% East of DHC20% West of DHC10% Southeast of DHC10% Northwest of DHC5% Have Regular Physician Yes18% No82% Market Needs â€Å"Given their [Suburban Ambulatory Care Clinics] locations in suburban areas, these facilities were not considered direct competition, but their existence indicated that â€Å"the city’s populace was attuned to ambulatory health care facilities,† (Kerin and Peterson, 2007, p. 200). Exhibit 4 Suburban Ambulatory Care Clinics: Operations Profile OperationsEmer Center #1Emer Center #2Adams Industrial ClinicHealth FirstMedcenter OpeningMarch 1990November 1992June 1992May 1991June 1997 Patients/year9,0306,0008,4005,7008,661 Hours of operation10:00 A. M. –10:00 P. M. 10:00 A. M. –10:00 P. M. 8:00 A. M. –5:00 P. M. 5:00 P. M. –11:00 P. M. 8:00 A. M. –8:00 P. M. Monday–FridayMonday–SundayMonday–FridayMonday–FridayMonday–Sunday 10:00 A. M. –10:00 P. M Saturday–Sunday Physicians/8-hr shift22222 Estimated patient visits/hour3. 8/hr3. 4/hr5. 0/hr3. 0/hr3. 0/hr Estimated average charge per visit$60. 00$62. 00$76. 00$62. 00$64. 00 Services provided: Preventive health care XXX Minor emergencies XXXXX Employer services X X-ray/lab tests XXXXX Misc. XXXXX Use direct-mail advertisingXXXX Market Growth. As Federal legislation has been introduced and altered, the hospital industry has started to thrive. â€Å"The Hill-Burton Act provided billions of dollars for hospital construction, to be repaid by fulfilling quotas for charity care. Additional funds were poured into expansion and construction of medical schools. Medicare and Medicaid subsidized health care for the indigent, disabled, and elderly. These programs reimbursed hospitals for their incurred costs plus an additional return on investment† (Kerin and Peterson, 2007, p. 196). SWOT Analysis. Strengths: Location Weaknesses: Unemployment causing loss of health coverage Opportunities: More Medicare recipients Threats: Ambulatory health care services Higher health premiums ? References Kerin, R. A. , Peterson, R. A. (2007). Strategic marketing problems: Cases and comments (11th ed. ). Upper Saddle River, NJ: Pearson. Hospital Physician Partners. (2010). Rapid Growth Continues in 2010 for Hospital Physician Partners. Retrieved from hppartners. com/news/rapid-growth-continues-in-2010-for-hospital-physician-partners/.

Written Word Media An Awesome Ad Platform for Authors

Written Word Media An Awesome Ad Platform for Authors Written Word Media: An Awesome Ad Platform for Authors One of the questions we get most often at Reedsy is: "where can I promote my book". You're probably already familiar with Bookbub, but their  exclusivity makes it hard for the emerging author to get a promotion with them. This is where Written Word Media come in: another proven ad platform for authors with several "brands" to make your book visible. Here's our interview with their co-founder Ferol Vernon, who shares some numbers and great nuggets of advice with us.Hello Ferol! Great to have you on the Reedsy blog! You are the COO of Written Word Media, a series of ebook-focused websites. Can you tell us what the concept is, the story behind the company and how you’ve managed to build a community of about 500,000 readers?The short version of the story is that we were looking for a place to promote my mother-in-law’s book, and there weren’t any good options at the time. We built our first site Freebooksy.com to solve her problem, the problem of one author. As we grew, we expanded the number and variety of websites that we run in order to solve the problems of many authors, which helped us build great reader experiences as well. We’ve focused on building great brands that connect with readers, and it’s allowed us grow very rapidly.Who is your target market? How do you differentiate yourself from Bookbub?Our target market is anyone who has a book and wants to promote that book. We work with mostly independent authors, but we also work with a lot of small presses, and 3 of ‘big five’ major publishers as well.The difference between BookBub and us is exclusivity. BookBub’s policies force them to outright reject most authors. Our policies and pricing are designed to be friendly to the emerging author. We tell authors that if you can get into BookBub, great, you should do it, AND you should buy with us. If you don’t get into BookBub, don’t sweat it, know that you can always reach your audience throug h us.As an author, what can I expect from being featured in your emails? Can you share data from your previous campaigns? How much does the service cost?What you can expect depends on things like your genre and the quality of your book. We see a wide variance in how well books perform, but to give you a sense, popular genres like Mystery and Romance can generate 1,000 - 5,000 free downloads on Freebooksy. For paid books, on BargainBooksy in popular genres authors can expect to sell anywhere from 10-50 copies of their books with some authors selling 200-300 copies. It’s highly dependent on the price and quality of the book.On Freebooksy and Bargain Booksy, our ads cost between $40-$200, with the majority of ads being in that $50-$100 range. For our premium brands, NewInBooks and Red Feather Romance prices start at $49 and go up to $499 for our full service packages.I believe the New in Books brand is the most recent. The concept is slightly different as it is not just for book s that get discounted; there is no economic incentive to subscribe. Who is it for? Why do you think readers enjoy it?NewInBooks is exciting for us. The hook for readers is to alert them about great new books that are coming out, as well as news from the world of books. It’s a way to never miss a new book from your favorite author or in your favorite genre. Readers have reacted well to the service and to the brand.The two big differences with NewInBooks are that it’s not a discount site, and it’s not restricted to ebooks. This audience pays full price for books, and purchases physical and audiobooks in addition to ebooks. On NewInBooks there is an emphasis on discovery, we have more content around books to read if you like a certain author or a certain subgenre. This type of content doesn’t create the same spike in sales that running a discount day does. However, it creates a consistent stream of sales weeks and months after the content is published as rea ders discover the content through social media and search.You have been collecting a lot of data helping about 20,000 authors market their books. What makes an author successful in today’s marketplace?We just posted a great article with some findings about what successful authors do compared to emerging authors. The two most salient findings were:Write more! We found that successful authors write on average 30+ hours per week, which is a lot. If life gets in the way of writing 30 hours a week, try simply writing more than you did last week.Pay a professional. We found that successful authors pay professionals for things like cover design and editing. These services are generally pretty affordable, and make a big difference in the overall end result of a book.Your most recent projects have a strong emphasis on design; discovering new books is an entire experience. Websites like Goodreads seem not to care. What’s the rationale behind this choice?Design has been a passion of mine since I was a kid. My mother is an artist and a designer so I grew up learning about things like color, perspective, spacing, and typography from her. I believe in good design very deeply, and I understand the power that a well-designed product. Our emphasis on branding and design stems from this belief, and both authors and readers respond to it. Website design is a lot like fashion design, trends are important. Sites like Goodreads aren’t necessarily poorly designed, but they are behind the trend. Goodreads is a great service, and I’m hopeful that a design refresh is on the horizon.What’s the next step for Written Word Media? Building other brands for other segments of the market?Our strategy is working and we’re going to stay true to it. We believe that each segment of readers is different, and that the best way to connect with a reader segment is to launch a new brand that fits their needs. We believe that books are a force for good in this w orld, and that supporting the authors who write them is an honor and a privilege. We’ll continue to build great brands for readers and great promotional products for authors.Follow Written Word Media and Reedsy on Twitter: @WrittenWordM and @ReedsyHQHave you tried advertising on one of Written Word Media's brands? Please  share your thoughts  and experience with us, or ask Ferol any question, in the comments below!

DS Assignment 7 Coursework Example | Topics and Well Written Essays - 500 words

DS Assignment 7 - Coursework Example This has been worse on countries that have benefited greatly on the monetary policies of the Fed. Higher levels of international liquidity relative to short-term liabilities and lower balance sheet vulnerability to currency depreciation have enabled most countries in the Latin America to withstand any financial breakdowns (Franko, 2006). The fact that Latin America expects to experience an increased economic growth in the current year, reforms geared towards increased productivity have been enhanced and are expected to dominate the forthcoming international talks. The policymakers’ attention has to shift to other macroeconomic aspects given that financial risk problems seem to have been adequately dealt with such as fiscal policy evaluations as well ensuring that the interest rates remain low so as to encourage investments as well as consumption and the exchange rate. This will aid economies that had been badly affected by tapering of the Fed in the previous year provided that they take control of huge current account deficits and reduction of labor costs as well as assets’ valuation (Blair, 1999). The recent financial crisis have triggered new debate on the impact of gender on the economic cycle as well as making policymakers to reconsider earlier studies by (Bullock, 1994) who tried to explore the effect of women in employment on recession. He had earlier suggested that the vulnerability of women could be viewed in three dimensions namely demand side in which the recessionary effects are triggered by the pattern and form of gender segregation. The second dimension is about how women are committed to participation in the labour market and the common belief that women may act as a flexible reserves in who are willing to quit their positions in times of low economic demand. The final view is about a keen consideration of the role played by the

Bad News Message - Revised Version Assignment Example | Topics and Well Written Essays - 500 words

Bad News Message - Revised Version - Assignment Example I hope you can appreciate that we must draw a line in the sand when it comes to warranties of this type and remain committed to these restrictions. If we did not do this, our company would be inundated with requests for free repairs, which would prevent us from being able to provide the equipment that we do at the competitive price that we offer. We believe that any errors in manufacturing would quickly become apparent, and feel that offering a two year replacement window provides ample coverage for any breakdowns that occur due to mistakes on your part. Equipment of this sort, unfortunately, is subject to significant wear and tear, and it is simply impossible for us to make an exception in any one case, as this would make it necessary to make a similar exception each time this issue arises. We also offer extended service warranties on everything that we sell for a nominal price. If you are concerned about equipment breaking down, you may want to consider such extended coverage in the future, which includes a five year warranty, on-site service, and 24 hours a day, 365 days a year phone service Furthermore, because of the difficulty that you have encountered with this product, we are prepared to offer you a single-use discount coupon, which will give you a percentage off the cost of a new or refurbished piece of equipment I am sorry that I was not able to provide a refund or replacement to your equipment, and hope you understand my position in this case. If you are interested in pursuing any of the options listed above, please feel free to email me at albot.royal@compus.co, or call me at 555-555-5555. If you have any other questions or concerns, please do not hesitate to contact

What Similarities and differences can you find between Growing Up :: English Literature

What Similarities and differences can you find between Growing Up and The Son’s Veto? You should pay particular attention to the way the relationships between parents and children are portrayed by the authors. Thomas Hardy Thomas Hardy was a pre-twentieth, post-nineteenth century author, he wrote short stories and novels, even poems. Hardy explores the different levels of relationships between men and women. He delves into the environments and the circumstances in which they live upon. Hardy digs deep to find the love hate and sacrifice in this story, ‘The Son’s Veto.’ It is basically about the relationship between mother and son, husband and wife and two lovers. ‘The Son’s Veto’ is a roller coaster of emotions, happy, sad, frustrating, sorrow, love, remorse and hate, each feeling immense in themselves. Joyce Cary passed away in 1957. When he died he had become accepted as one of the best modern novelists. In ‘Growing Up’ one of his famous novels, there is a moral, ‘no matter how old we are we are never too old to learn.’ This story concentrates on the relationships of the two sisters and their father, it grasps the meaning of love from the father, hate from the daughters to their father but most of all it grasps the meaning of growing up vividly in a more modernist twentieth century way. In ‘The Son’s Veto’ it goes on about a story of a woman in a wheelchair, with beautiful braided hair, and it is basically a story of the relationships revolving around this woman, and with her. This story starts off with a full-blown introduction of this woman, with a description of her hair, and her stance, and her features. Then it goes onto her past, like a premonition, describing the village of where she lived, and the emotions of the goings on around the village. We meet Sophy; Sophy is the woman from the present, with the beautiful braided hair. She is a strong character, the parlour maid in the parson’s house. Then we move on to meet another character, Sam. He is the gardener of Sophy’s acquaintance. ‘He was a young gardener of her acquaintance. She told him the particulars of the late event, and they stood silent,’ this shows us there is some kind of awkwardness between these two people. They begin to converse. They start walking towards Sophy’s mothers door, with Sam presenting his arm around her waist, as you can see from this, Sam likes her in a sexual way, but from Sophy’s reaction, ‘she gently removed it’ the feeling isn’t mutual. We move on to meet the Parson, Mr Twycott.

Singer vs Regan

Environmental Ethics: Singer vs Regan Environmental ethics is defined: as a part of philosophy which considers extending the traditional boundaries of ethics from solely including humans to including the nonhuman world (Wikipedia). For example, this includes the preservation of plants and an increase of animal rights. Peter Singer and Tom Regan both argue that animals need a greater voice than their own in the debate of ethical treatment.Despite their very different philosophical views, Singer and Regan want a similar outcome when dealing with environmental ethics it today’s society. Peter Singer, an Australian philosopher, takes a utilitarian view on nonhuman liberation. In other words actions should be judged strictly by their consequences. For example if an action benefits the largest number of individuals, over a lesser number, then that action must be good.His central view is that moral consideration should be given to all living things but that â€Å"†¦does not mea n treating them alike or holding their lives to be of equal value (Singer p. 58). Singer adds that â€Å"We may recognize that the interests of one being are greater than those of another, and equal consideration will then lead us to sacrifice the being with lesser interest, if one or the other must be sacrificed† (Singer p. 58). This as a whole sounds brutal but on the positive end of moral consideration is that interest shared by both humans and nonhumans have to be given equal weight.Singer argues that â€Å"We can now draw at least one conclusion as to how the existence of nonhuman living things should enter into our deliberations about actions affecting the environment: Where our actions are likely to make animals suffer, that suffering must count in our deliberations, and it should count equally with a like amount of suffering by human beings, insofar as rough comparisons can be made† (Singer p. 59). He adds that the conclusion of making these choices will be con troversial but there will be a clear cut winner. On the opposite end of the spectrum, Tom Regan is an American philosopher that takes a much different view.He argues that not only humans have rights but animals have rights as well. Regan adds that â€Å"To be for animal welfare, as distinct from merely being against animal cruelty, is to believe that we may have a duty to improve the quality of animal life, by ensuring – so far as this is possible – that other animals are the beneficiaries of what is good for them not merely that we should avoid being cruel to them† (Regan p. 66). He emphasizes that â€Å"The welfare of nonhuman animals is important. But it is not the only thing that is important† (Regan p. 67).Regan’s aim is to simply abolish, not reform, the current system of human and nonhuman relations. He argues that it is morally wrong for humans to use animals for their needs, stating that this action, as a result, deprives animals of their individual rights. Regan asserts that all animals have intrinsic value because they have feelings, desires, and preferences. As a result of his beliefs Regan feels that the animal rights movement is no different than the human rights movement. Peter Singer and Tom Regan have similar goals concerning environmental ethics but have much different approaches.Singer takes a utilitarian view stating that the best solution to a moral problem is the one with the best likely consequences for the majority concerned. While on the other hand Regan takes a deontological approach to animal rights. He basis his reasoning on that like humans, animals have an understanding of the world and know what they desire from life. One problem that is worth pointing out between Singer and Regan is the loophole concerning endangered species. Singer does not look at individuals he looks at a group. With endangered species the group is small and therefore does not carry a large voice in conservation.On the other hand Regan cannot argue for the group that is endangered but only the individual that is in question. As a result endangered species are left is constant feeling of limbo waiting for a definite answer on their place in society. Despite the differences between Peter Singer and Tom Regan they are both in agreement that some action needs to take place. The world would continue to crumble around us if it was not for two great philosophers willing to put their reputations on the line for the greater good for both humans and nonhumans. Environmental Ethics, ed. Andrew Light and Holmes Rolston III. Singer vs Regan Environmental Ethics: Singer vs Regan Environmental ethics is defined: as a part of philosophy which considers extending the traditional boundaries of ethics from solely including humans to including the nonhuman world (Wikipedia). For example, this includes the preservation of plants and an increase of animal rights. Peter Singer and Tom Regan both argue that animals need a greater voice than their own in the debate of ethical treatment.Despite their very different philosophical views, Singer and Regan want a similar outcome when dealing with environmental ethics it today’s society. Peter Singer, an Australian philosopher, takes a utilitarian view on nonhuman liberation. In other words actions should be judged strictly by their consequences. For example if an action benefits the largest number of individuals, over a lesser number, then that action must be good.His central view is that moral consideration should be given to all living things but that â€Å"†¦does not mea n treating them alike or holding their lives to be of equal value (Singer p. 58). Singer adds that â€Å"We may recognize that the interests of one being are greater than those of another, and equal consideration will then lead us to sacrifice the being with lesser interest, if one or the other must be sacrificed† (Singer p. 58). This as a whole sounds brutal but on the positive end of moral consideration is that interest shared by both humans and nonhumans have to be given equal weight.Singer argues that â€Å"We can now draw at least one conclusion as to how the existence of nonhuman living things should enter into our deliberations about actions affecting the environment: Where our actions are likely to make animals suffer, that suffering must count in our deliberations, and it should count equally with a like amount of suffering by human beings, insofar as rough comparisons can be made† (Singer p. 59). He adds that the conclusion of making these choices will be con troversial but there will be a clear cut winner. On the opposite end of the spectrum, Tom Regan is an American philosopher that takes a much different view.He argues that not only humans have rights but animals have rights as well. Regan adds that â€Å"To be for animal welfare, as distinct from merely being against animal cruelty, is to believe that we may have a duty to improve the quality of animal life, by ensuring – so far as this is possible – that other animals are the beneficiaries of what is good for them not merely that we should avoid being cruel to them† (Regan p. 66). He emphasizes that â€Å"The welfare of nonhuman animals is important. But it is not the only thing that is important† (Regan p. 67).Regan’s aim is to simply abolish, not reform, the current system of human and nonhuman relations. He argues that it is morally wrong for humans to use animals for their needs, stating that this action, as a result, deprives animals of their individual rights. Regan asserts that all animals have intrinsic value because they have feelings, desires, and preferences. As a result of his beliefs Regan feels that the animal rights movement is no different than the human rights movement. Peter Singer and Tom Regan have similar goals concerning environmental ethics but have much different approaches.Singer takes a utilitarian view stating that the best solution to a moral problem is the one with the best likely consequences for the majority concerned. While on the other hand Regan takes a deontological approach to animal rights. He basis his reasoning on that like humans, animals have an understanding of the world and know what they desire from life. One problem that is worth pointing out between Singer and Regan is the loophole concerning endangered species. Singer does not look at individuals he looks at a group. With endangered species the group is small and therefore does not carry a large voice in conservation.On the other hand Regan cannot argue for the group that is endangered but only the individual that is in question. As a result endangered species are left is constant feeling of limbo waiting for a definite answer on their place in society. Despite the differences between Peter Singer and Tom Regan they are both in agreement that some action needs to take place. The world would continue to crumble around us if it was not for two great philosophers willing to put their reputations on the line for the greater good for both humans and nonhumans. Environmental Ethics, ed. Andrew Light and Holmes Rolston III.

Computer Shipments Continue Decline And Sales - 1750 Words

The most precipitous decline in personal computer shipments and sales have led many technology writers to inscribe in a plethora of online articles about what may inevitably be the demise of the personal computer. The purpose of this paper is to inform its reader about five (5) articles that were written to highlight the decline in personal computer shipments and sales in the third and fourth quarters of 2013 and how the introduction of Windows 8 as the operating system for these devices may have been the leading contributory factor of the decline. Various comparisons were summarised and personal input made in the reasons for Windows 8 failure upon entry to the technology market. Farber in his article titled â€Å"PC shipments continue†¦show more content†¦This statement they alluded to the consumer’s shift from personal computers to tablets for daily content consumption that continued to decrease the installed base of personal computers both in mature as well as in emerging markets. Keizer in his article â€Å"Windows 8 s complexity tax shackles Microsoft†, suggested that the labyrinth composition of the Windows 8 from an end user’s viewpoint led to its nosedive. Thompson (2014) in the article, â€Å"Windows 8 and the cost of complexity† stated that ‘computer makers have been hurt as consumers and businesses spend more time on smartphones and tablets, and are slower to replace aging personal computers’. Both Faber and Evangehlo’s articles echo the same argument that personal computer sales and shipments, in general, have been continuing its downward spiral because tablets and smartphones have replaced personal computers especially in incipient markets. Though Faber’s article drew focus on Apple’s MacIntosh growing 28.5 percent year over year, Evangehlo focus drew on Intel’s confirmation that new processors will be capable of switching between Android and Windows instantaneously. In comparison to Pettey and van der Meulen’s article, â€Å"Gartner Says Worldwide PC Shipments in the Third Quarter of 2013 Declined 8.6 Percent† with Faber and Evangehlo’s articles, all three articles ascribed the fall of personal computer shipments and sales throughout 2013 as the